ALLIANCE Hockey Guide to Growing the Game
ALLIANCE HOCKEY WEEKEND – November 18-20, 2016
-an ALLIANCE Hockey-wide program designed to recruit new players to minor hockey and celebrate the game
-Celebrate the weekend through participation and promotion of “Wear Your Jersey” Day & Bring a Buddy to the Rink Day
PART 1 - ALLIANCE Hockey ‘JERSEY’ DAY - FRIDAY, NOVEMBER 18, 2016
ALLIANCE Hockey encourages all fans to show off their hockey pride by wearing their hockey jerseys to work, school, the rink, etc. Fans are also asked to post photos of themselves in their jerseys to ALLIANCE Hockey’s Facebook page, as well as tweet photos to @ALLIANCE Hockey. Be sure to use #ALLIANCEJERSEYDAY on all social media posts related to ALLIANCE Hockey Weekend.
ALLIANCE Hockey swag and prizes will be awarded to participants we see promoting the initiative throughout social media. We will direct message people who post photos to award prizes.
ALLIANCE HOCKEY REQUIREMENTS:
-Provide marketing and promotional tools including: event promotion, prizes, etc.
-Manage website promoting program participation
-Provide Media Kits
ALLIANCE HOCKEY MEMBER REQUIREMENTS:
-Promote “ALLIANCE Hockey Weekend” along with “ALLIANCE Hockey Jersey” Day & “Bring a Buddy to the Rink” Day
-Visit local businesses, schools, community centres to encourage and invite participation
-Contact local media outlets to promote the event and invite them to participate
-Wear jerseys on Friday, November 18, 2016!
PART 2 - BRING A BUDDY TO THE RINK - SATURDAY, NOVEMBER 19, 2016 or SUNDAY, NOVEMBER 20, 2016
-an ALLIANCE Hockey-wide program designed to recruit new players to minor hockey
Date: Saturday, November 19 or Sunday, November 20, 2016
Bring a Buddy to the Rink will be hosted on Saturday, November 19 or Sunday, November 20, 2016 as part of ALLIANCE Hockey Weekend. This program, designed to provide minor hockey associations a platform to introduce new kids to the game, is a joint-effort between ALLIANCE Hockey and ALLIANCE Hockey Member Associations.
The goal is to have 20 locations host a try hockey for free clinic for kids between the ages of 4 to 8. This event provides local associations the perfect opportunity to introduce new families to youth hockey. Zones can assist feeder Associations with on and off-ice requirements.
ALLIANCE HOCKEY WILL:
- Provide training for leaders from each organization to ensure program requirements are reached
- Provide ALLIANCE Hockey jerseys & goodie bags including toques for all participants
- Provide on and off-ice event guidelines
- Provide Hockey Canada sanctioning
- Provide promotional tools
- Provide marketing at ALLIANCE Hockey level
MEMBER ASSOCIATION HOST REQUIREMENTS – BRING A BUDDY TO THE RINK:
- One hour of ice (minimum)
- Recruit Volunteers for:
-Registration / Check-in
-Equipment assistance i.e. helping new parents/players in getting properly dressed
-Off-ice Ambassador – working with parents
-Minimum of 40 helmets, skates & gloves are required
-Full sets of equipment to let participants borrow are definitely recommended if available
- Complete follow up report in full
- October 2016: Review requirements - a representative from each organization will review requirements to ensure program requirements are reached
- November 2016: Jerseys, goodie bags and grassroots promotional material arrive
- Saturday, November 19 or Sunday, November 20, 2016: Bring a Buddy to the Rink Event
COMMON QUESTIONS AND ANSWERS:
Q: How many kids can I expect to attend?
A: If recommendations and the marketing programs are followed, expectation is to average 32 new kids.
Q: Who is responsible for the ice?
A: The Member Association host is responsible for securing ice and the associated cost.
Q: Who organizes the coaches and administrative help?
A: The Member Association is responsible for collecting volunteers to make sure the event is well-staffed and managed.
Q: What about equipment?
A: To run a sanctioned Hockey Canada recruitment event, every player must be wearing at a minimum skates, helmet and
gloves. You can host a used equipment drive or solicit association members to see if you can get other equipment.
Q: How do I make sure that I am not liable if a child is injured?
A: In order to be a host site, sanction your event as a Grow the Game event with ALLIANCE Hockey. Participants will need to register (complete online registration) through the Member Association and they will be covered by Hockey Canada insurance for your Bring a Buddy to the Rink program.
Q: When will I receive my jerseys and goodie bags?
A: They arrive in two separate shipments prior to the event. In order to receive these items, a representative from the Member Association must have registered the event with ALLIANCE Hockey.
Q: What if more than 40 kids show up and we don't have enough jerseys/goodie bags for everyone?
A: Associations that succeed at attracting a large group will work with ALLIANCE Hockey on an individual basis. Most groups use the jerseys/goodie bags as an incentive for early online registration, promoting that the first 40 to sign up will receive a jersey and goodie bag.
Q: How do I get printable marketing pieces?
A: There will be customizable templates. If you need help customizing, please communicate with your Program Rep. All other printing costs are left up to the host site.
Q: Why is the event only being promoted to 4 to 8 year olds?
A: Almost all kids begin playing youth hockey between the ages of 4 to 8. Your association will benefit most by focusing your recruitment efforts to kids in this age group. Maximizing the amount of players that can easily transition into your existing programs will increase your chances for player retention.
ALLIANCE Hockey Grow the Game Challenge
The ALLIANCE Hockey Guide to Growing the Game is designed for minor hockey leaders to assist them in providing programs and tools to realize their goal of acquiring and retaining additional players.
By participating in the ALLIANCE Hockey Guide to Growing the Game initiative, your program will accomplish two things:
You will drive participation in the 8 & under age group and ensure that your program continues to grow as these players graduate to older age levels.
Your association will establish itself not just as the best hockey program locally, but as the best youth sports option in your community.
To complete the ALLIANCE Hockey Guide to Growing the Game initiative, committed Associations will utilize programs that emphasize the main driving forces of growth - Retention, Recruitment & Transition.
Welcome to Hockey - Banners in rink
Bring a Buddy to the Rink Day – November 19 or 20, 2016
Transition Programs - Begin shortly after your Bring a Buddy to the Rink Day
GROW the GAME REGISTRATION