ALLIANCE Hockey
and Desjardins Insurance have teamed up again for the
2025-26 season to sponsor hockey teams across the province. Each team will
be provided with $600 in direct funding in exchange for putting a Desjardins Insurance
patch on their jerseys.
The funding received can help
offset some of the costs that occur during the regular season such as
registration, tournament fees, and other expenses.
“Supporting minor hockey aligns with our commitment towards supporting youth and
healthy lifestyles, and ALLIANCE Hockey does just that – they strive to build team
spirit and self-esteem for young players,” said Björn Bruschke, Vice President
of the Insurance Marketing Division at Desjardins. “Being involved in local
communities is important for us, and hockey is a big part of what brings
families and communities together in Canada. We are looking forward to helping
youth get active and have fun on the ice this year.”
“On behalf of the participating ALLIANCE Hockey teams, thank you to Desjardins
Insurance for their continued support and commitment to minor hockey,” said ALLIANCE Hockey Recreational Council Chair, Michelle Harder.
"Providing support to our grassroots level teams is always at the forefront of our programming. We are very grateful to have a partner like Desjardins Insurance helping to ensure that the minor hockey experience is more affordable."
