The First Shift Comes to London, ON, News (Minor Hockey Alliance of Ontario)

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Oct 16, 2014 | webmaster | 3082 views
The First Shift Comes to London, ON
London, ON - In cooperation with Hockey Canada, Bauer and the GLHA, ALLIANCE Hockey participated in the launch of “The First Shift” Program October 11, 2014 in London, ON.   The First Shift Program is designed to break down the barriers to entry by creating a welcoming environment for new-to-hockey families, and to deliver a program that is accessible, affordable and most importantly, fun!

The Program includes a one-time Welcome Event, a 6-week On Ice Trial, and a Transition Program.

The GLHA were excited to welcome 30 new participants ages 6-10 to the great game of hockey at their Welcome Event on Saturday.  The participants were properly fitted from head-to-skate with brand new Bauer hockey equipment.  Bauer’s Director of Brand Initiatives, Mary-Kay Messier was one of the many supporters on hand to welcome the kids into the London program.  Sportsnet was also on site interviewing the new-to-hockey families in conjunction with the Hometown Hockey event that was additionally hosted in London this past weekend. 

The First Shift participants will be testing their new equipment over the next 6 weeks as they take to the ice learning the fundamentals of the game.  ALLIANCE Hockey would like to extend a big welcome to the new hockey families and thank Bauer, Hockey Canada and the Greater London Hockey Association for helping to make dreams a reality with The First Shift Program!

For more information on The First Shift Program, click here:

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