Canadian Tire First Shift – 2017-18 Minor Hockey Association Application Process, News (Minor Hockey Alliance of Ontario)

PrintNews Article
Click to view full-size image
Canadian Tire First Shift – 2017-18 Minor Hockey Association Application Process
Submitted By ALLIANCE Hockey on Thursday, February 02, 2017
Bauer, Canadian Tire and Hockey Canada are pleased to announce the launch of the 2017-18 application process for the Canadian Tire First Shift program. Since the inception of the program in the spring of 2014, more than 270 programs have been held, with more than 10,000 children trying hockey for the first time.

Minor hockey associations are encouraged to review the application criteria and submit an online application if they wish to be selected as a host community for fall 2017 or winter 2018.

The Canadian Tire First Shift is a program designed to ease kids and their families into the sport of hockey in a fun and welcoming environment. It is open to boys and girls ages 6-10 years old, who have never registered to play hockey. The registration fee is $199 for each participant and includes:
  • A Welcome Event – information, education, and an equipment fitting session;
  • Six ‘Learn to Play’ ice sessions designed by Hockey Canada;
  • A complete set of Bauer gear including: helmet combo (with facemask), shoulder pads, elbow pads, neck guard, shorts with jock/jill, pants, hockey socks, shin guards, jersey, gloves, stick and skates.

For minor hockey associations, the Canadian Tire First Shift offers:

-The opportunity to bring new families into your hockey community, and increase
-Hockey Canada support
o on-ice programming
o instructor criteria and education
o welcome event execution support
o on-going program support
o a new management portal enabling complete control of registrations and forms
                   for host minor hockey associations in real time
-Bauer Support
o welcome event execution
o promotional program support
o positive media exposure
o head-to-toe equipment for participants
o a coach kit, including gloves, stick, helmet and training suit

The minor hockey association application process timeline will be as follows:

-February 8, 2017: Application process opens at

February – April :
-May 1, 2017: Selected host minor hockey associations to be notified by Hockey Canada
-June 1, 2017: Online participant registration opens
-October – November: Fall welcome events
-January – February: Winter welcome events

If you have any questions, please contact:
Ludovic Lord
Manager, Recruitment Initiatives
[email protected]

This article has been viewed 567 times.
Social Networking
Follow Us On
Follow Minor Hockey Alliance of Ontario on Twitter
- and -
Visit Minor Hockey Alliance of Ontario on Facebook
- and -
Follow Minor Hockey Alliance of Ontario on Instagram
Quick Links
News ArchiveOther Recent Articles
  • 15
    Stratford, ON - The ALLIANCE Hockey Annual General Meeting sees the membership congregate each June to review the past season's programs, accomplishments and submitted Notice of Motions with amendments to ALLIANCE Hockey By-Laws and ...
  • 14
    Stratford, ON  - Hockey is a fun team sport that fosters new friendships, healthy physical activity and life skills that go beyond the ice. Are you looking to register your child?   
  • 06
    Kitchener, ON - Team ALLIANCE finished the round robin portion of the OHL Gold Cup with 1 win and 2 losses to end up in third place in their division.  The team then went on to play Team HNO on Saturday and came away with a 5-1 victory. ...
  • 02
    Kitchener, ON - This time next week 160 players from across Ontario will arrive at the Activa Sportsplex in Kitchener, ON for the 2017 edition of the OHL Gold Cup.  The 2001-birth year players are the next crop of Minor Midgets to participate ...
  • 14
    Toronto, ON – The Ontario Hockey League conducted the inaugural OHL Under-18 Priority Selection for Midget AAA hockey players in Ontario on Thursday.   Eligibility for the 2017 OHL Under-18 Priority Selection included all Midget players ...
  • 11
    Kitchener, ON - The Ontario Hockey Federation (OHF) and ALLIANCE Hockey, in partnership with the Ontario Hockey League (OHL), announced Tuesday the 160 players who will be part of the 2017 OHL Gold Cup, which will be held May 3-7, 2017 at the Activa ...
  • 10
    Stratford, ON - The OHF/Regional Championship weekend ended on a very good note for ALLIANCE Hockey representative teams!  A total of four teams walked away with gold medals while four teams earned silver medals.  ALLIANCE Hockey is ...
  • 03
    London, ON - The Greater London Hockey Association hosted the 2017 ALLIANCE Hockey House League Championships April 7-9, 2017.  The Championships played host to 62 teams across six divisions, Novice through Juvenile. 
Printed from on Saturday, May 27, 2017 at 9:37 AM