Canadian Tire First Shift – 2018-19 Minor Hockey Association Application Process, News (Minor Hockey Alliance of Ontario)

PrintNews Article
Click to view full-size image
Canadian Tire First Shift – 2018-19 Minor Hockey Association Application Process
Submitted By ALLIANCE Hockey on Wednesday, December 20, 2017
Calgary, AB - Bauer, Canadian Tire and Hockey Canada are pleased to announce the launch of the 2018-19 application process for the Canadian Tire First Shift program. This will mark the fifth season of the program, which has seen 430 programs executed, resulting in more than 16,000 children trying hockey for the first time.

Minor hockey associations are encouraged to review the application criteria and submit an online application if they wish to be selected as a host community for fall 2018 or winter 2019. All program details and criteria, as well as application form are available at

Over the years, based on host minor hockey association and member feedback, we have made improvements to the programs to accommodate the reality of the hosts. Improvements include: online management portal enabling real-time access to every aspect of the program, different program sizes, all-girls programs, and more.

The Canadian Tire First Shift is a recruitment program designed to ease kids and their families into the sport of hockey in a fun and welcoming environment. It is open to boys and girls ages 6-10 years old, who have never registered to play hockey. The registration fee is $199 for each participant and includes:

• a Welcome Event – information, education, and an equipment fitting session;
• six Learn-to-Play ice sessions designed by Hockey Canada; and
• a complete set of Bauer gear, including: helmet combo (with facemask), shoulder pads, elbow pads, neck guard, shorts with jock/jill, pants, hockey socks, shin guards, jersey, gloves, stick and skates.

For minor hockey associations, the Canadian Tire First Shift offers:
• The opportunity to bring new families into your hockey community, and increase membership.
• Hockey Canada support:
o on-ice programming
o instructor criteria and education
o welcome event execution support
o on-going program support o a new online portal enabling the management of registrations and forms in real time
• Bauer support:
o Welcome Event execution o promotional program support
o positive media exposure
o head-to-toe equipment for participants
o a coach kit

The minor hockey association application process timeline will be as follows:
• January 10, 2018: Hockey Canada will send out a social media promotional package (web banners and messages) to members for promotion.
• January 15, 2017: Application process opens at
• January – April:
o Hockey Canada program promotion (social media, website).
o Members to provide feedback applications to Hockey Canada, via the new program portal.
• May 1, 2018: Selected host minor hockey associations to be notified by Hockey Canada.
• June 1, 2018 (12 p.m. ET): Online participant registration opens.
• October – November: Fall welcome events
• January – February: Winter welcome events

This article has been viewed 926 times.
Social Networking
Follow Us On
Follow Minor Hockey Alliance of Ontario on Twitter
- and -
Visit Minor Hockey Alliance of Ontario on Facebook
- and -
Follow Minor Hockey Alliance of Ontario on Instagram
Quick Links
Website Visit Counter
(7,685 per day)
News ArchiveOther Recent Articles
  • 22
    Stratford, ON – ALLIANCE Hockey introduced today the first edition of the Minor Midget AAA Top 5 Rankings for the 2018-19 regular season.  The bi-weekly rankings of the ALLIANCE Hockey Top 5 teams are selected by a panel of Coaches and ...
  • 16
    CALGARY, Alta. – Hockey Canada announced its 66-player roster selected to represent Canada at the World Under-17 Hockey Challenge, set for Nov. 3-10 in Saint John and Quispamsis, N.B.
  • 03
    The Chevrolet Good Deeds Cup is back once again for another season.  Set to inspire young Canadians to be better people by promoting the positive values learned through hockey and acting on them by performing Good Deeds in their community. ...
  • 03
    ALLIANCE Hockey to Stream Midget (major & minor) AAA Games via HockeyTV Stratford, ON - ALLIANCE Hockey has partnered with HockeyTV to stream Minor Midget AAA and U18AAA (Major Midget) regular season and playoff games through the HockeyTV ...
  • 01
    Stratford Ontario - ALLIANCE Hockey Midget AAA teams competed this past weekend September 28-30 in a Showcase Event where all 8 teams played 4 league games over the course of the weekend at the Gretzky Complex in Brantford.  The league will be ...
  • 26
    Hamilton, ON - The HMHC and Dave Andreychuk Foundation have been working for a number of years with “Skate the Dream” a program run out of long forgotten Eastwood arena. Last year over 200 children accessed this program which is geared ...
  • 24
    Stratford, ON - The Pro Hockey Life Minor Midget AAA Face-Off was held September 21-23, 2018 in Kitchener at the Activa Sportsplex.  Each team played 4 games over the weekend and also attended seminars; one hosted by the OHL and one providing ...
  • 24
    Stratford, ON - The 2018-19 Minor Bantam AAA season officially kicked off in Komoka  this past weekend as all 12 teams showcased their skills at the 2018 ALLIANCE Hockey Minor Bantam AAA Face Off.  Each team participated in on-ice ...
Printed from on Tuesday, October 23, 2018 at 1:16 AM