ALLIANCE Hockey Bring a Buddy (Minor Hockey Alliance of Ontario)

PrintALLIANCE Hockey Bring a Buddy



The ALLIANCE Hockey Guide to Growing the Game is designed for minor hockey leaders to assist them in providing programs and tools to realize their goal of acquiring and retaining additional players.

To complete the ALLIANCE Hockey Guide to Growing the Game initiative, committed Associations will utilize programs that emphasize the main driving forces of growth - Retention, Recruitment & Transition.

Retention:  Welcome Week – September 10–16, 2018 (minimum time for web message to be posted universally across the ALLIANCE)

Recruitment:  Bring a Buddy to the Rink - Association’s Set Date specific to their programming
ALLIANCE Hockey Jersey Day – October 12, 2018

Transition: Transition Programs - Begin shortly after your Bring a Buddy to the Rink

Additional growth initiatives:

  • Implement your own original growth program
  • Send an 8 & under specific newsletter
  • Host an equipment drive
  • Send an end-of-season survey
  • Send an end-of-season "thank you" postcard


August 1, 2018 -Register your Bring a Buddy Event

*Two Weeks out of your Event
- Order Jerseys, goodie bags and grassroots promotional material. You must provide a list with first and
last names, dates of birth and jersey sizes (at minimum) for both the current participant and buddy

August 22, 2018
-Provide Jersey Day Posters at Council Meeting
-Mail out posters to those not attending

September 10, 2018
-Post Welcome video message on Member Association websites and share via social media outlets
-Post date is September 10-16, 2018 (minimum)

September 2018
- Coordinate a plan to follow up with families who have not yet registered for the 2018-19 season

October 12, 2018
-ALLIANCE Hockey Jersey Day

December 1, 2018
-Deadline to submit Grow the Game Reports (Fall Sessions)

Larry Moreland
Jill White
Tyler Tolton
Tony Martindale

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Printed from on Tuesday, November 19, 2019 at 11:46 PM